So we just returned from an amazing trip to Chicago where we got to work with an amazing new talented photographer named Dwyane Rock-a-Fella. We rented his studio and partnered with him to help us shoot some of the new line of Craftsman tools. Surprisingly it seems that nobody has ever heard of this guy but something tells me there is more to his story than meets the eye. My rep Liz Baugher of Emissary Artists connected us for this unique project. She said Dave Jordano found him quite literally wandering the streets one night and in a true rags to riches story here he is now shooting great stuff. Have you heard of him? On another Craftsman note, the new print ad is in the publications (SI, ESPN, ETC) here it is in case you missed it...Be on the look out for Dwyane....