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April 2009 Archive
In The Navy!
We have been on the east coast of the US for the past few weeks working on a campaign with the NAVY. We're shooting women in non traditional roles and working with a creative bunch to come up with ways to show how women in the Navy can kick some serious buttocks. Its funny how being on the road for such a long time really can sap ones routine and make it hard to keep on top of all the tasks of running a business. I feel like I am in a time warp living from call time to call time. Just before we left we shot some swimsuits for La Isla Coulture. They are getting ready to launch there new line of suits. Should be pretty interesting stuff. Here is a shot I like from the take. Hope you enjoy.
Dwayne Rock-A-Fella
So we just returned from an amazing trip to Chicago where we got to work with an amazing new talented photographer named Dwyane Rock-a-Fella. We rented his studio and partnered with him to help us shoot some of the new line of Craftsman tools. Surprisingly it seems that nobody has ever heard of this guy but something tells me there is more to his story than meets the eye. My rep Liz Baugher of Emissary Artists connected us for this unique project. She said Dave Jordano found him quite literally wandering the streets one night and in a true rags to riches story here he is now shooting great stuff. Have you heard of him? On another Craftsman note, the new print ad is in the publications (SI, ESPN, ETC) here it is in case you missed it...Be on the look out for Dwyane....
The Wild West, The Result...
The results are in, the wild west has shipped and ready for your viewing pleasure. This image was the brain child of the talented Mr. Tippie, and with the magic of an orange apple, as well as some messaging from yours truely, here we have it, voilà....
On another front we have another craftsman ad in Sports Illustrated and on in ESPN. Here is a tear sheet from the SI ad, the ESPN ad will be out next issue and I'll post that bad ass tool man at that time. We love craftsman, I mean hey, what other client do you get to ship 300 sq feet of sod to Chicago in the middle of winter?
Nascar Craftsman Print
I can finally share some of these from our trip to Charlotte, North Carolina to shoot in the Waltrip Racing garage for Craftsman. We shot a couple of real mechanics doing their thing preparing cars for Daytona. No pressure, the cars were on the prep pads for Daytona a week out, better not drop a light on a car...The next campaign is for Craftsman is currently in SI on the news stand.
There is also currently an article about our studio in a Spanish Lifestyle magazine, here is a link to the pdf f the story. This is a screen shot of the opening spread the title translates to "The Art of Polishing an Image."
