Excited to finally get to share these images from the Sony Playstation PSVITA release campaign, revealed at the E3 Expo in Los Angeles earlier this month.

We spent several days in the streets of L.A. and in studio shooting... and thanks to Gordy Sang and the guys at Deutsch Inc. and Mike Campau at SeventhStreet these ads made a big impression on the conference attendees. Not bad for a four day turnaround. Shoot retouch, repeat...3 all nighters in the process, there was some serious sleep deprivation in the works, kind of like grad school...