Creating Content With Impact During Crisis
The best photographers and directors thrive when a crisis presents. The uncertainty and disruptions create opportunities for amazing storytelling. A crisis is when our talents are needed more than ever and it is also the time when the great ones become more relevant than ever.
The creative industry has unequivocally been challenged by the COVID-19 pandemic and the George Floyd murder. As the future remains uncertain, creatives are paving the way for new methods of content, collaboration, & partnership opportunities. During this dark trial, creatives have come together for the common good, & that has sparked a bright light for creatives to persist & grow on a deeper level.
The creatives behind this industry seek to initiate a new perspective or leave you with a sense of wonder. Whether a commercial photographer, creative director, or production team, this industry is built on differentiation, especially during this unprecedented time. But, how do creatives stay relevant? Here are a couple of points to think about.
ADAPT - find the stories that need to be told and go tell them.
At the start of COVID-19, creative thinkers were in a state of flux. Now, they are redefining what it means to press on during a global crisis. Remember: change is always inevitable, but change leads to progress & that is the key to success. Adapting to the current climate by implementing new skills is a great way to enhance your creativity & stay relevant. Take an online course, re-design your portfolio, or dig up some old work & edit in a new light to build some momentum. The possibilities are endless.
BUILD - move your business towards your goals, learn a new skill, improve on a weakness.
This new way of life is prompting the industry to create new content, without special effects. This means facilitating new connections & creating content based around the current climate. This includes building new, engaging content that ultimately evokes a response or a different perspective.
CONNECT - reach out to people you have always wanted to connect with.
People crave connection during a time of uncertainty, especially when it induces a high-level of anxiety & stress. Bringing the creative community together & shifting the focus to innovate, not replicate, is a message we can all get behind.
Take the time to connect with creatives that are aligned with your work. Bring value upfront. The creative community has come together in the most unlikely of ways, & now it is up to us to produce meaningful messaging to elicit a response.
During this ever-challenging year, let’s focus on producing new content that will impact future creatives to come. Let’s build momentum & destroy fear.