The Art of Sports Advertising Photography

As a commercial photographer, you must be well-versed in high-impact creative. Even more so as a sports photographer. Tim Tadder is an experienced advertising photographer with a niche for sports & fitness productions. He relies heavily on building epic storytelling through motion + still photography. The art of sports photography brings a complex set of skills that derives from many years of experience. The aspects of lighting, movement, & background must all create a unique setup worthy of the money shot. High-level athletic brands & sports franchises require state-of-the-art equipment & out-of-the-box creative direction for optimal results.

As a professional advertising photographer, Tim Tadder has brought value to a multitude of brands including the NFL, NBA, Nike, Adidas, & more. Tim Tadder delivers results from ideation to creation. Through his expertise, meticulous attention to detail, & managing all aspects of each project, he enlists a true hands-on approach. His in-depth knowledge of lighting, angles, motion, & editing, is what makes him a successful commercial photographer. To become a highly-renowned advertising photographer, you must capture each of your clients’ specific vision & goals. As a creative visionary, Tim Tadder delivers unique content that leaves the consumer wanting more. This holds true with the process he has in place for each shoot. Here are three top techniques he uses to adequately define a successful campaign: 

• Background & Lighting

If it’s not eye-catching, it certainly won’t pique the interest for the consumer. Advertising photography is built on well-defined lighting & highly curated backgrounds for the best digital experience. Tim Tadder understands the importance of delivering high-quality production through unique background setup & special lighting. 

• Talent 

The models for the campaign are an obvious imperative part of the set. The structure & details of the creative will not work without the right model. As a sports & fitness photographer, Tim Tadder defies all expectations with his talent for each shoot. With his meticulous attention-to-detail, he identifies the best model for his clients’ overall vision.

• Motion 

Successful sports advertising photography requires the right talent for not only stills but also motion. This means jumping, bending, & moving in a way that depicts a high level of athleticism. Whether the campaign is for a line of athletic wear or an NBA all-star athlete, the body is at the focal point. Motion within the campaign captures the action shots & highlights the specific aspect of the product or athlete. 

Tim Tadder delivers on high-quality sports advertising photography that seeks to elicit a response. Through his methods of differentiation & creative direction, he effectively produces an immediate impact story that delivers results. His pre & post-production deliverables have a proven track record of creating award-winning content & top-notch creative design.